Privacy Policy

Last updated: April 11, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. We rely on your consent for certain data processing activities, particularly concerning non-essential cookies and tracking technologies used for analytics and advertising, as detailed below. By using the Service, you acknowledge you have read this Privacy Policy. For activities requiring consent, your interaction with our consent management tool signifies your choices regarding the collection and use of information. This Privacy Policy has been created with the help of the Privacy Policy Generator and customized for our specific practices.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

We do not require users to create accounts to use our Service. The personally identifiable information We collect directly through the Website is limited to:

We do not directly collect usernames through the Website for account purposes. If you interact with our brand on third-party social media platforms linked from our Website, any username or other personal information you share there is subject to the privacy policy of that specific platform, not this one. Similarly, while our third-party tracking tools collect Usage Data, they are generally configured to process this data pseudonymously and are not intended to capture directly identifying usernames from your interaction with our Website itself.

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. We rely on your consent to use non-essential cookies and tracking technologies for analytics, website optimization, and advertising purposes. When you first visit our Website, you will be presented with options to manage your cookie preferences via our consent management tool. You can withdraw your consent or change your preferences at any time via this tool.

The technologies We use may include:

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies generally on TermsFeed website article.

We use both Session and Persistent Cookies for the purposes set out below:

Third-Party Analytics and Advertising Tools

In addition to the cookies listed above, we utilize the following third-party services which may also use cookies and tracking technologies to collect and analyze data about your use of our Service, subject to your consent where required:

For more information about the cookies we use and your choices regarding cookies, please review the details within this Privacy Policy or manage your preferences through our consent management tool.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

We may share Your personal information in the following situations:

Retention of Your Personal Data

The Company will retain Your Personal Data (Name, Email for newsletter/contact) only for as long as is necessary for the purposes set out in this Privacy Policy (e.g., as long as you are subscribed to the newsletter, or as long as needed to resolve an inquiry). We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws, like Quebec's Law 25), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction. For example, service providers such as Google (Analytics), Hotjar, Meta (Pixel), and potentially email service providers (if used in the future), may process data in the United States or other countries.

Your consent to this Privacy Policy followed by Your submission of such information (e.g., signing up for a newsletter) or your consent via our consent management tool for specific transfers related to optional services represents Your agreement to that transfer.

The Company will take all steps reasonably necessary, including conducting privacy impact assessments where required and ensuring appropriate contractual safeguards are in place, to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Your Privacy Rights

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

You can typically unsubscribe from our newsletter using the link provided in the email.

You may contact Us to request access to, correct, or delete any personal information that You have provided to Us (such as your name and email address provided for newsletter subscription or contact purposes).

In addition to the rights mentioned above, depending on your jurisdiction (particularly if you are in Quebec), you may have other rights regarding your Personal Data, including:

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means and implement appropriate safeguards (administrative, technical, and physical) to protect Your Personal Data, We cannot guarantee its absolute security.

Privacy Officer

We have appointed a Privacy Officer who is responsible for overseeing compliance with this Privacy Policy and applicable privacy laws, including Quebec's Law 25. If you have any questions or concerns about our privacy practices or wish to exercise your rights, please contact our Privacy Officer using the contact details provided below.

Children's Privacy

Our Service does not address anyone under the age of 14. We do not knowingly collect personally identifiable information from anyone under the age of 14. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data (e.g., by signing up for a newsletter), please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 14 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information (applicable for individuals under 14 in Quebec).

Links to Other Websites

Our Service may contain links to other websites, including social media platforms, that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email (if you are subscribed to our newsletter) and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or need to contact our Privacy Officer, You can contact us: